our story
It all began when we started to ask questions. Ones like: With all the advances in technology, why hasn’t underwear evolved? And: Why have women’s personal hygiene products stayed the same for centuries? This thinking led us to our next question:
WHAT IF THERE WAS A BEAUTIFUL AND FUNCTIONAL LINE OF UNDERWEAR THAT HELPED US FEEL SAFE, SASSY AND SUSTAINABLE, ALL DAY?
Modibodi began in late 2013, but it took almost two years of picking, prodding, prototyping, washing, wearing, testing and fine-tuning to develop. We consulted with up to 100 textile engineers and fibre companies (both in the USA and Australia). We conducted close to 1,000 scientific tests. And we worked with leading Australian lingerie designers and manufacturers to create our patented finished product. Modibodi™ uses high quality, tech-savvy fabrics (like Bamboo, Merino Perform Wool and Microfibre) and the latest in breathable, antimicrobial fibres with our patented Modifier Technology™ – a super slim (only 3mm) stain resistant lining for modern periods and leaks, and Modifier Air Technology™ – a moisture-wicking, odour-fighting lining for getting sweaty.
We have recently added our brand new patent-pending Modifier Swim Technology™ to the Modibodi stable of innovation, found exclusively in our water-repellent, leak-proof swimwear range. We’re on a mission to keep questioning and inventing and expanding our range so that every bodi can get involved. All ages, all sexes.
Our Manifesto
At Modibodi, we are modern women with a fearless take on making our “unmentionables” absolutely mentionable. Being in tune with our bodies is what makes us feel comfortable, confident and fiercely ourselves.
It’s something we won’t shy away from because we truly believe that women are undefinable and unstoppable. No matter what her size, shape, sexuality or story, we want to inspire the ladies in our life by opening up the conversations others are too afraid to have.
We believe that periods are precious, that sweat is therapy, and that feeling 100% protected during both is the stuff of dreams. We’re for stronger pelvic floors and leaky life-giving boobs. We’re down with our discharge, even prouder of our pregnancy shows, and you betcha – runaway bladders are welcome here too.
We’re for women who genuinely respect their bodies on the inside as much as the impact they’re having on the outside. And that’s why Modibodi exists: to give sassy, intelligent women more freedom and flexibility at all times of the day (and month). But also, to empower the kind of change that every bodi can be part of.
We’re breaking taboos, opening minds and offering a reusable, sustainable option that’s not just for women – but for the benefit of all bodies on this planet. Because we believe that making a positive impact should be as easy as changing your undies & swimwear.
